True Love is the perfect title for the latest album from Hovvdy, available everywhere today.
It’s a record filled with hope, radiating the kind of warmth you feel when the sun peeks out from behind the early October clouds. It’s a distillate of so many emotions. Simple and pure. With the support of Andrew Sarlo, who co-produced, the duo of Charlie Martin & Will Taylor has expanded their once-bedroom-sized vision to near-panoramic proportions. You will love this record, and it will love you back.
Earlier this week the band shared, “Blindsided,” a perfect encapsulation of what makes the band and album so great. It also contains the incredibly evocative line “cold Bud in a Solo cup” which makes us already miss summer and the south and summer in the south. The music video above was directed by Hayden Hubner.
In other news, while they’re currently trekking across the US with fellow Austinite Dayglow (tickets for the handful of not sold out shows in the tour section), the band announced a run of dates throughout the globe for 2022. Flyer, designed by True Love collaborator Bradley Pinkerton, is below. All dates on sale now! Hovvdy season has arrived.
More True Love from Hovvdy today with a pair of Will-penned beauties: the soft-spoken “Around Again” & propulsive “Junior Day League.” The double-single gets a pair of music videos today as well, with “Around Again” set to an Adam Alonzo fairground rumination (above), and the Hayden Hubner directed clip for “Junior Day League” capturing all the feels of a fast day in a slow town (below). Stream/save them here.
The songs are from the forthcoming full-length True Love, out October 1st and available for pre-order now. The double single also comes with the welcome news that folks who weren’t able to get a ticket at one of the band’s intimate NY/LA/Austin release shows in October will now be able to stream the set from Gold Diggers. Get tickets for stream access here.
We’ve been fans of Austin’s Hovvdy for years now — from the lo-fi hush of 2017’s Taster, to the gentle grandeur that animated 2019’s Heavy Lifter, to the triumphant arrival of last year’s “Runner” & “I’m Sorry” singles. So it’s a massive honor to be able to announce that we’ll be releasing their new album, True Love, on October 1st.
Recorded alongside Andrew Sarlo over winter 2020 in his LA studio, the album finds the songwriting force of Will Taylor and Charlie Martin at a creative peak. Building on the acoustic leanings of past material while incorporating the more lush studio finish of their 2020 singles, the title-track released earlier today heralds the arrival of the new record. It’s paired with the above music video directed by Dreamer Boy collaborator Adam Alonzo. Baseball, ATVs, fishing? It packages so many tiny pieces of Americana & nostalgia into its 4 minute runtime, a practice Hovvdy themselves have been perfecting for half a decade.
True Love is available for pre-order today. You can get the 12″ on an assortment of limited edition colors, all linked below – coke bottle clear in the band’s webstore & Bandcamp, hot pink at your local indie record shop, cobalt blue via the band’s hometown Austin retailers, and turquoise marble coming to the Vinyl Me Please shop tomorrow afternoon. Also available on a limited edition cassette, along with standard compact disc & trusty black 12″ at Amazon now. The artwork for the album was shepherded by Bradley Pinkerton, whose work you’ll recognize from Runner & I’m Sorry, along with releases from a wide array of artists that manages to include both Harry Styles & Girlpool!
Early birds in Austin were treated to a preview of “True Love” this morning, when KUTX spun the song. And, to celebrate, Austin indie retailers have been giving away free cassette singles of “True Love” since their doors opened this morning. The three Austin shops where you can find them are below. Only 50 in each, and they’re first-come-first-served, so act fast!
Waterloo – 600 N Lamar Blvd, Austin, TX 78703 End of An Ear – 4304 Clawson Rd, Austin, TX 78704 Antone’s – 2928 Guadalupe St #101, Austin, TX 78705
And last but not least, while more touring is certainly on the horizon for 2022, the band has arranged a handful of intimate release shows in LA, NY & Austin in October. Cozy rooms befitting of this beautiful record, so tickets won’t be around forever once available this Friday!