Today Hippo Campus have released the video for “Why Even Try.” Directed by Ruff Mercy, who has helmed music videos for Thom Yorke, Run The Jewels, Preoccupations and Bayonne, the video is a semi-animated trip inside the mind of Hippo Campus. “So much of Bambi is concerned with mental health,” says the band. “The way Ruff Mercy’s video weaves between a relatively under control external world and a more unhinged internal world seemed apt. And the approach to animation really captured the sort of chaos and contradictory emotions that we were attempting to explore on the record.”
In related news, the band continues on the path to world domination today announcing another major US tour, this time joining The Head And The Heart on their summer run across the states. The band has just wrapped a tour of Australia & East Asia and are back on the road here in the US next month touring with our very own Samia. Tickets over in the tour section.