Rubblebucket return today with a music video for the album-opening “What Life is,” off of Sun Machine, due August 24th. Directed by Charles Billot, and premiered this morning via Black Book, the clip is a mind-bending trek through the streets of New York City and the streets of the subconscious.
Speaking on the origins of the track, the band’s Alex Toth says: “Being in close quarters with so many humans bumping into one another, feverishly striving and surviving can be as inspiring as it is suffocating. I’m sometimes struck with an image of me and my 8 million neighbors from afar, as tiny beings filtering in and out of tiny boxes within bigger concrete structures, onto trains and gridded streets. And somehow persevering and trying to be human and happy. It’s a wild and beautiful endeavor and takes a fair amount of grit.”