Jordana returns today with the fuzzed out, 90s-inspired “Crunch.” Produced by rising NYC staple MELVV, the track finds Jordana showing off her guitar playing and a more rambunctious indie rock direction, both surprising reactions to the more blissed-out pop of “Signs.” The new song is coupled with a music video directed by POND Creative, who you’ll likely remember also recently worked on the new video for Native Sun’s “Juarez.”
“Crunch is a feeling of an overbearing want for validation from someone and getting the cold shoulder from them,” says Jordana of the new track. “The song starts out with the confidence in knowing this person could possibly notice you and ends in anger and frustration seeing that they ignored you.”
The new song also comes shortly after Jordana announced her first national tour! That’s right, In April she’ll be hitting the road with TV Girl – all tickets available on her artist page. And of course how could we forget to didn’t remind you? There’s a beautiful baby pink LP waiting to be pre-ordered over on Bandcamp.